How Do Social Media Algorithms Work? What You Need to Know to Beat the Algorithm
Social media algorithms determine what content reaches followers. With millions of posts uploaded every minute, social media algorithms are instructions that process data to connect users with relevant content and keep them on the platform. They use signals to determine how much a user enjoys a piece of content, such as likes, comments, shares, and […]
Measuring the ROI of Your Digital Marketing Efforts: Understanding Your Social Media Data
Social media data is a collection of information from social media platforms that can provide insights into your audience as well as your social media performance. Understanding your social media data can help give you a better idea of how your customers feel about your business, products and services. When you analyze your data, you […]
Understanding the Customer Journey: Tips to Guide Your Marketing Strategy
No matter what type of business you have, each customer takes a journey with your brand. Understanding the customer journey can benefit your marketing strategy, brand sales, and overall customer support. During this journey, customers go from hearing about your business to engaging with your business and then (ideally) sharing their positive experiences with friends […]
Customer Journey Mapping for Better Marketing Results: Social Media Marketing only BEGINS on Social Media
When you think of your target audience, what comes to mind? I’ll tell you what…potential customers. A target audience is a group of people who are most likely going to be interested in a product or service you are marketing to sell. Your target audience are the people you want to connect with your product, buy […]
Less Is More: Social Media Management for Busy Entrepreneurs
Entrepreneurs realize the importance of social media presence. In fact, it’s not only important. It’s necessary. Not only do your customers expect it, but it’s a great tool for learning more about your target audience and connecting with individuals online. With the use of organic social media marketing, you can get to know your followers. […]
Instagram Algorithm Update Will Help Smaller Accounts: April 30, 2024
If you are a business owner or creator using Instagram to reach more people with the goal of growing your business, we’ve got some news fresh off the press! Instagram, under Meta’s wing, is switching up its ranking game to give smaller, original creators a chance to shine. You know how big-shot creators and accounts […]