The ROI of Influencer Marketing: How to Measure Success
Influencer marketing has quickly become one of the most popular and effective strategies for brands. Businesses of all shapes and sizes, across a variety of industries, are leveraging this marketing strategy to boost brand awareness, drive engagement, build more authentic connections with their clients/customers, and ultimately increase sales. But as with any marketing strategy, understanding […]
Leveraging Influencer Marketing on Social Media: Why You Should Be Paying Attention to User Generated Content Marketing
Let me start by asking you a question. Are you paying attention to User-Generated Content? I’m hoping the answer is yes…because you should be! In the realm of influencer marketing, where authenticity and engagement reign supreme, brands are continuously seeking new and innovative ways to connect with their audiences on a deeper level. One particular […]
CASE STUDY: How Gatorade utilized Influencer Marketing for a full-funnel marketing strategy.
You can’t make a sale without having any brand awareness. Gatorade knows this, which is why they, like all other successful brands, capitalized on the power of influencer marketing as a part of their social media marketing strategy. A successful social media strategy begins with understanding your audience. Gatorade knows its audience well: athletes of […]