Understanding and Improving Your Customer Touchpoints
As a social media manager, it’s important to understand that every interaction a customer has with your brand contributes to their overall perception of you. Whether it’s through your latest Instagram post, a customer review, or your website, these interactions are known as customer touchpoints and getting them right can make all the difference in […]
Developing a Client Onboarding Process: A Stress-Free Process to Bringing on New Clients
The client onboarding process provides the necessary resources for clients to work with your business. It also increases the likelihood of new clients becoming satisfied and long-term clients and/or customers. The onboarding process outlines a communication plan and answers any and all questions that may arise. A streamlined onboarding process is important for efficient communication, […]
Building Your Brand: What You Need to Know When Making Your Brand
Branding is one of the most important aspects of any business, large or small. Building your brand is more than just a catchphrase, style choice, or blend of colors (aka logo). It includes everything you do, or claim to do, as a business. To put it simply, your brand is your promise to your clients […]