Instagram Algorithm Update Will Help Smaller Accounts: April 30, 2024
If you are a business owner or creator using Instagram to reach more people with the goal of growing your business, we’ve got some news fresh off the press! Instagram, under Meta’s wing, is switching up its ranking game to give smaller, original creators a chance to shine. You know how big-shot creators and accounts […]
CASE STUDY: How Gatorade utilized Influencer Marketing for a full-funnel marketing strategy.
You can’t make a sale without having any brand awareness. Gatorade knows this, which is why they, like all other successful brands, capitalized on the power of influencer marketing as a part of their social media marketing strategy. A successful social media strategy begins with understanding your audience. Gatorade knows its audience well: athletes of […]
How I went from a corporate dropout to a multi-six-figure social media marketing agency owner.
There is nothing like the despair of hitting rock bottom (or at least what feels like rock bottom). I was in the thick of it in 2018 when I realized my corporate marketing career was draining my life out of me. This blog post isn’t meant to be a “wow, look at me!” story. Instead, […]