The Role of Social Proof in Marketing and How to Use It
Have you ever purchased something because you saw other people buying it? Or have you ever seen a long line of people at a restaurant and decided to go eat there? If you can answer “yes” to one or both of those questions, you’ve felt the effects of social proof in marketing. Social proof is […]
Is your website optimized for Mobile? The Importance of Mobile Optimization for Your Website.
Fun fact: over half of the global internet traffic comes from mobile devices. Mobile optimization for your website is essential if you don’t want to miss out on a big piece of that online traffic. As a website owner, you should see the incentive to optimize your website for mobile devices so you can gain […]
How to Optimize Your Social Media Profiles for Better Visibility
SEO, or Search Engine Optimization, is the process of increasing the visibility of your website and social media profiles to bring more attention to the services you provide and/or the products you sell. The better visibility your pages have in search results, the more likely you are going to be found and clicked on. Ultimately, […]
How Do Social Media Algorithms Work? What You Need to Know to Beat the Algorithm
Social media algorithms determine what content reaches followers. With millions of posts uploaded every minute, social media algorithms are instructions that process data to connect users with relevant content and keep them on the platform. They use signals to determine how much a user enjoys a piece of content, such as likes, comments, shares, and […]
Measuring the ROI of Your Digital Marketing Efforts: Understanding Your Social Media Data
Social media data is a collection of information from social media platforms that can provide insights into your audience as well as your social media performance. Understanding your social media data can help give you a better idea of how your customers feel about your business, products and services. When you analyze your data, you […]
Advanced Email Marketing: Segmentation and Personalization Techniques
Email marketing continues to be a powerful tool for businesses seeking to engage and convert customers. It is a form of digital marketing that businesses can use to promote their products and/or services, build relationships, and drive customer action. A thoughtful email marketing strategy can provide customers with valuable information to help them make better […]
Understanding the Customer Journey: Tips to Guide Your Marketing Strategy
No matter what type of business you have, each customer takes a journey with your brand. Understanding the customer journey can benefit your marketing strategy, brand sales, and overall customer support. During this journey, customers go from hearing about your business to engaging with your business and then (ideally) sharing their positive experiences with friends […]
Leveraging Influencer Marketing on Social Media: Why You Should Be Paying Attention to User Generated Content Marketing
Let me start by asking you a question. Are you paying attention to User-Generated Content? I’m hoping the answer is yes…because you should be! In the realm of influencer marketing, where authenticity and engagement reign supreme, brands are continuously seeking new and innovative ways to connect with their audiences on a deeper level. One particular […]
Customer Journey Mapping for Better Marketing Results: Social Media Marketing only BEGINS on Social Media
When you think of your target audience, what comes to mind? I’ll tell you what…potential customers. A target audience is a group of people who are most likely going to be interested in a product or service you are marketing to sell. Your target audience are the people you want to connect with your product, buy […]
How Does Social Media Advertising Work? A Quick Guide to Running Ads on Your Social Media Platforms.
In the online world, it is getting increasingly complicated to get your message noticed. Messaging is an important tool for establishing your brand. By developing a consistent and compelling message across all social media platforms, you create a strong brand that resonates with your audience. This builds trust, loyalty, and recognition which ultimately leads to […]