Email Marketing 101: How to Build and Grow Your Email Subscriber List
The best time to build and grow your email subscriber list is NOW. If you’re new to email list building, or if it’s something you haven’t given much thought to, don’t feel intimidated. An email list is critical to growing any business and it is something that will continue to be around for years to […]
Building Your Brand: What You Need to Know When Making Your Brand
Branding is one of the most important aspects of any business, large or small. Building your brand is more than just a catchphrase, style choice, or blend of colors (aka logo). It includes everything you do, or claim to do, as a business. To put it simply, your brand is your promise to your clients […]
Content Marketing: Creating Content That Converts
Creating content that converts is as important to marketers now as it has ever been. But what exactly is the importance of creating high-quality content that converts? High quality content serves as a powerful tool for businesses to attract, engage, and convert their target audience. It not only helps in building brand credibility, but also […]
How to Use Pinterest for Business Growth: A Guide to Understanding One of the Largest Search Engines on the Internet
When you think about marketing platforms, Pinterest may not come to mind as often as Instagram, Facebook, or TikTok. But this visual discovery platform attracts almost 500 million monthly active users worldwide. That fact alone is enough of a reason to consider Pinterest for business growth, but there’s so much more to understand. Pinterest is […]
The Role of Social Proof in Marketing and How to Use It
Have you ever purchased something because you saw other people buying it? Or have you ever seen a long line of people at a restaurant and decided to go eat there? If you can answer “yes” to one or both of those questions, you’ve felt the effects of social proof in marketing. Social proof is […]
Is your website optimized for Mobile? The Importance of Mobile Optimization for Your Website.
Fun fact: over half of the global internet traffic comes from mobile devices. Mobile optimization for your website is essential if you don’t want to miss out on a big piece of that online traffic. As a website owner, you should see the incentive to optimize your website for mobile devices so you can gain […]
How to Optimize Your Social Media Profiles for Better Visibility
SEO, or Search Engine Optimization, is the process of increasing the visibility of your website and social media profiles to bring more attention to the services you provide and/or the products you sell. The better visibility your pages have in search results, the more likely you are going to be found and clicked on. Ultimately, […]
How Do Social Media Algorithms Work? What You Need to Know to Beat the Algorithm
Social media algorithms determine what content reaches followers. With millions of posts uploaded every minute, social media algorithms are instructions that process data to connect users with relevant content and keep them on the platform. They use signals to determine how much a user enjoys a piece of content, such as likes, comments, shares, and […]
Measuring the ROI of Your Digital Marketing Efforts: Understanding Your Social Media Data
Social media data is a collection of information from social media platforms that can provide insights into your audience as well as your social media performance. Understanding your social media data can help give you a better idea of how your customers feel about your business, products and services. When you analyze your data, you […]
Advanced Email Marketing: Segmentation and Personalization Techniques
Email marketing continues to be a powerful tool for businesses seeking to engage and convert customers. It is a form of digital marketing that businesses can use to promote their products and/or services, build relationships, and drive customer action. A thoughtful email marketing strategy can provide customers with valuable information to help them make better […]