How to Build a Business Portfolio That Attracts Clients
A well-crafted and compelling business portfolio is one of the most powerful tools you can have in today’s competitive market. It serves as a comprehensive collection of all your business investments, such as products and services you offer as well as the strategies and tactics used to achieve success. It is also your chance to […]
The Power of Storytelling in Social Media Marketing
Storytelling is not just for books and movies; it’s also a powerful tool in social media marketing. In the fast-paced world of social media, where attention spans are shorter than ever and competition for engagement is fierce, brands are constantly looking for new ways to stand out. One strategy that has proven effective time and […]
What to Expect in Digital Marketing in 2025: Trends, Tools, and Strategies
As we move into 2025, digital marketing continues to evolve at a rapid pace. This pace is driven by technological advancements, changing consumer behaviors, and innovations in digital tools. Businesses that stay ahead of the curve are the ones that will continue to build strong relationships with their clients and customers as well as achieve […]
Understanding and Improving Your Customer Touchpoints
As a social media manager, it’s important to understand that every interaction a customer has with your brand contributes to their overall perception of you. Whether it’s through your latest Instagram post, a customer review, or your website, these interactions are known as customer touchpoints and getting them right can make all the difference in […]
Effective Time Management Tips for Social Media Managers
From creating content, engaging with followers, analyzing performance metrics, staying on top of trends, and coordinating campaigns, the list can seem never ending. With so many responsibilities, it’s easy to feel overwhelmed or stretched too thin. But with effective time management, you can streamline your workflow, meet deadlines, and maintain a healthy work-life balance. Social […]
Is there a Best Time to Post on Social Media?
This is probably the biggest question everyone asks themselves when creating their social media posting plan. I’ll get right to the point; there is no single BEST time to post on social media. It’s not a one-size-fits-all approach. If it was that easy, everyone would be doing it, and where’s the variety in that? While […]
Meet the Hello Digital Marketing Team
Welcome to Hello Digital! We’re a small but mighty, all-women marketing agency based in Cedar Rapids, Iowa, with team members and clients spread across the United States. What makes us unique? It’s our personal, collaborative approach and passion for helping businesses thrive. At Hello Digital, we specialize in crafting expert marketing solutions that drive real […]
How Copying Social Media Trends Can Affect Your Reach
Social media trends play a big role in the digital world. These trends are often the deciding factor for what content becomes popular and what content gets, well, ignored. When you choose to make your content based on what’s currently popular, you may discover that you’re opening the door for your content to see increased […]
Developing a Client Onboarding Process: A Stress-Free Process to Bringing on New Clients
The client onboarding process provides the necessary resources for clients to work with your business. It also increases the likelihood of new clients becoming satisfied and long-term clients and/or customers. The onboarding process outlines a communication plan and answers any and all questions that may arise. A streamlined onboarding process is important for efficient communication, […]
How to Use Instagram Stories for Business Growth
Instagram is a platform where brands can thrive and connect with potential customers. While many of us are familiar with Instagram, we may not always know everything there is to know about how to use our Instagram Stories for social media marketing. Using Instagram Stories for business growth can be a powerful tool. If you […]