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Welcome To The Digital Download
Consider this your go-to space for all things digital marketing. Here, we dive into the latest strategies, share insider tips, and explore what’s trending in the world of social media, branding, SEO, and beyond.
Whether you’re a wellness brand, a lifestyle business, or just curious about what it takes to make marketing magic happen, you’ll find insights and inspiration here.
Social media trends play a big role in the digital world. These trends are often the deciding factor for what content becomes popular and what content gets, well, ignored. When you choose to make your...
The client onboarding process provides the necessary resources for clients to work with your business. It also increases the likelihood of new clients becoming satisfied and long-term clients and/or...
Instagram is a platform where brands can thrive and connect with potential customers. While many of us are familiar with Instagram, we may not always know everything there is to know about how to use...
The best time to build and grow your email subscriber list is NOW. If you’re new to email list building, or if it’s something you haven’t given much thought to, don’t feel intimidated. An email list...
Branding is one of the most important aspects of any business, large or small. Building your brand is more than just a catchphrase, style choice, or blend of colors (aka logo). It includes everything...
Creating content that converts is as important to marketers now as it has ever been. But what exactly is the importance of creating high-quality content that converts? High quality content serves as a...
When you think about marketing platforms, Pinterest may not come to mind as often as Instagram, Facebook, or TikTok. But this visual discovery platform attracts almost 500 million monthly active users...
Have you ever purchased something because you saw other people buying it? Or have you ever seen a long line of people at a restaurant and decided to go eat there? If you can answer “yes” to one or...
Fun fact: over half of the global internet traffic comes from mobile devices. Mobile optimization for your website is essential if you don’t want to miss out on a big piece of that online traffic. As...
SEO, or Search Engine Optimization, is the process of increasing the visibility of your website and social media profiles to bring more attention to the services you provide and/or the products you...
Social media algorithms determine what content reaches followers. With millions of posts uploaded every minute, social media algorithms are instructions that process data to connect users with...
Social media data is a collection of information from social media platforms that can provide insights into your audience as well as your social media performance. Understanding your social media data...
Email marketing continues to be a powerful tool for businesses seeking to engage and convert customers. It is a form of digital marketing that businesses can use to promote their products and/or...
No matter what type of business you have, each customer takes a journey with your brand. Understanding the customer journey can benefit your marketing strategy, brand sales, and overall customer...
Let me start by asking you a question. Are you paying attention to User-Generated Content? I’m hoping the answer is yesbecause you should be! In the realm of influencer marketing, where authenticity...
When you think of your target audience, what comes to mind? I’ll tell you whatpotential customers. A target audience is a group of people who are most likely going to be interested in a product or...
How Does Social Media Advertising Work? A Quick Guide to Running Ads on Your Social Media Platforms.
In the online world, it is getting increasingly complicated to get your message noticed. Messaging is an important tool for establishing your brand. By developing a consistent and compelling message...
The landscape of digital marketing is ever-changing. Businesses are constantly seeking effective strategies to boost their online visibility and engagement. Online visibility is crucial in...
Entrepreneurs realize the importance of social media presence. In fact, it’s not only important. It’s necessary. Not only do your customers expect it, but it’s a great tool for learning...
Outbound social media engagement is the bread and butter of social media marketing. Many brands want more engagement on their social media posts but don’t know what they have to do to get it...
If you are a business owner or creator using Instagram to reach more people with the goal of growing your business, we’ve got some news fresh off the press! Instagram, under Meta’s wing...
You can’t make a sale without having any brand awareness. Gatorade knows this, which is why they, like all other successful brands, capitalized on the power of influencer marketing as a part of...
There is nothing like the despair of hitting rock bottom (or at least what feels like rock bottom). I was in the thick of it in 2018 when I realized my corporate marketing career was draining my life...