Social media algorithms determine what content reaches followers.
With millions of posts uploaded every minute, social media algorithms are instructions that process data to connect users with relevant content and keep them on the platform. They use signals to determine how much a user enjoys a piece of content, such as likes, comments, shares, and saves. When a user engages with content, the algorithm will try to provide more similar content in the future. Did you realize that the success of your social media content relied so heavily on an algorithm? If you didn’t, that’s okay. You’re not alone. Let’s dive a little deeper.
What is a social media algorithm?
An algorithm is a series of instructions specifically designed to solve problems, perform tasks or make decisions.
Social media algorithms are rules, signals and data that govern the operations of the platform by determining how content is filtered, ranked, selected and recommended to users. You could even say that social media algorithms have the power to influence our choices and what we see on social media. Every social media platform has a mix of users with different preferences. Without a filtering system, the users would have to navigate through a flood of content to find what interests them, and that can be very overwhelming.
This is where the social media algorithms really come into play. Social media platforms use algorithms as intelligent guides. They carefully sort and match content to specific audiences with similar preferences. Understanding the ins and outs of algorithms and why they are important is essential for any social media marketing strategy. Algorithms generate a wealth of data on user engagement and campaign performance. By analyzing this social media data, you can make data-driven decisions, optimize strategies for your business, and allocate budgets more efficiently.
Social media algorithms filter out content noise.
Algorithms function as librarians, sorting and connecting users with what they are looking for. This prevents the users from becoming overwhelmed with endless content and helps them find what they are looking for fast. These algorithms also enable users to uncover valuable posts, connect with like-minded individuals and businesses, and explore their exact interests.
Social media algorithms show users more of what THEY are interested in.
Social media platforms use sophisticated algorithms to prolong user engagement. These social media algorithms control content visibility, sequence, and recommendations based on the date collected. This personalization improves user engagement and in turn, creates a positive user experience. In today’s world of endless social media access, users have greater control over their content experience. Social media algorithms leverage data to personalize content recommendations based on the user’s likes or dislikes.
Social media algorithms maximize organic reach.
Now pay attention, because this is important. Understanding social media algorithms can boost your online social presence. As more users find your content, the algorithm becomes better at targeting users with similar interests. Content creators and social media marketers can optimize their content for algorithms to leverage its distribution potential. When a post gains high engagement, the algorithm prompts it to a wider audience.
To provide a better user experience, you need to work WITH the social media algorithms, not against them.
Social media platforms rely on your behavior to create a unique feed.
Bottom line, you need to know how to BEAT the algorithm to maximize your social media presence. This means we could follow the exact same accounts, but our feeds will be different based on how we interact with those accounts. Remember: The algorithm’s job is to keep followers on the platform. It does this by showing engaging, interesting, and relevant posts. There are some followers who like, comment, and share with regularity while others just scroll right past. The key to winning with algorithms is truly understanding how they work. If you understand the best practices for satisfying the algorithm, then you’ll be on your way to increasing your engagement and growing your audience base.
So, let’s talk about how we can work with the social media algorithm to do just that.
- Be consistent: I can’t stress this enough, maintain an active presence on your social media platforms. Be sure to learn from what does and doesn’t work when analyzing your social media data.
- Create quality content: Look closely at the content you are putting out. Focus on creating high-quality content that appeals to your target audience. Need help with that? We got you!
- Pay attention to timing: The time you post your content can affect how it ranks in your follower’s feeds. The best times to post on social media generally fall during work breaks and commuting hours. For example, early morning, lunchtime, and late afternoon or early evening are ideal times for higher engagement.
- Keep up with trends: It’s important to follow the latest trends. Social media platforms prioritize trending topics, so try to incorporate them into your content.
- Tag relevant accounts: When it fits into your content, this is important to remember. Tagging brands or people you mention in your posts can help the social media algorithm sway in your favor.
Social media algorithms can be a very powerful ally in growing your online audience for your business. Think of it as a virtual matchmaker designed to match users with content that suits their interests. If their interests match with your product or service, you could have a potential client. As algorithms continuously evolve and become more complex, we must embrace the change, adapt swiftly, and navigate these algorithmic shifts. We must beat the algorithm. The best strategy is to stay updated on trends and optimize your social media strategy to maximize engagement.
