Content To Cash
Go beyond connection. create content that will bring in the CASH.
Tired of spending so much time and effort on social media, only for no sales to come in?
Content To Cash is a self-led course that turns your high effort into a high reward. You will discover how to build trust with your audience and learn how to create strategic content that will have leads lining up for you in your DM’s.
Connect with your audience. Offer value. Make sales.
Content To Cash is a self-led course created for the entrepreneur who wants their social media content to bring in sales. Time is money, and we all want that positive ROI when it comes to social media marketing!
Gone are the days of “What do I post?” or “How do I sell my products or services without sounding too salesy?”, or “How do I attract my ideal audience and not just people in my industry?”. Hello are the days of effortless content that has aligned leads coming directly to your inbox.
Six Jam-Packed Modules
You’ll go through six modules, each with 2-6 lessons that take you through the process of discovery all the way to action.
On Your Time
This self-led course can be done on your time and at your pace. You’re in control!
Lifetime Access
Social media changes constantly, and this course will adapt with the changes. You’ll have access to the latest content, always!
WHY THIS COURSE
THIS IS FOR YOU IF…
The Process
HOW IT WORKS
Purchase the course
This course is $249 (PIF) and is equivalent in value to most programs that are thousands of dollars! A steal, some would say!
Log into your student portal
Once purchased, you’ll have immediate access to your course via your student portal.
Take the class at your leisure
This is a self-paced course and can be done as quickly or slowly as you like. It’s all in your hands!
meet your INSTRUCTOR
hi! i’m KATIE.
A girl who loves a good piece of content as much as a slice of raspberry lemon cheesecake (which is A LOT, btw). I am a fanatic about storytelling; whether it’s from a good piece of literature or through helping a brand turn its content into a captivating motivator to create sales.
With the last 10 years with my nose stuck behind a screen working on social media marketing for hundreds of rockstar clients, I am overjoyed to wake up each morning and work more magic; helping entrepreneurs make their social content work.
Course Content
What You’ll LEARN
Module 1
Creating Intentional Content
Sure, you know what your business DOES, but do you know the ins and outs of the problem your business solves, the value it provides, and how your authentic identity plays into what makes your business, YOUR business? We dive deep here, because having a full understanding of this is the foundation from which all [effective] content is pulled from.
Module 2
Attracting Your Ideal Client
You can talk about what you do all day long, but if you’re not meeting your audience where they’re at in their problem awareness, and if you’re not actively and successfully building trust and advocacy, then your content won’t bring in the sales. In this module, you’ll learn how to attract, connect, and build trust with your ideal client that aligns with your business.
Module 3
Content Straetgy
All of your content is like a pathway, and each piece needs to have a direction and a purpose. In this module, we create a full blown strategy that will have you mastering value-driven content on social media AND throughout your entire sales funnel. Email marketing and sales page content is included in this module!
Module 5
Brand Voice & Visuals
There is a difference between “brand” and “branding”, and this module is all about the BRAND. Brand voice and strong visuals are so important in establishing brand awareness, identification, and brand recall. You will learn how to use your voice and authenticity throughout your content in a way that naturally attracts the human that shares the same energy and values as you do.
Module 4
Caption Structure & Copywriting
It’s time to learn how to build the perfect post. Copywriting and structuring your captions is a big piece of your messaging and in this module, we talk about how to caption write to add value to your posts and deepen trust and connection with your words. SEO and connection-driven copy are the main characters of this module!
Module 6
Content Design Strategy
Content design strategy takes brand visuals to the next level, by giving it purpose. Here we talk more BRANDING. Identity-driven design and all of the design do’s and don’ts are covered here. Don’t worry, this is not a course that is going to make you rebrand your business. Instead, you’ll learn how to maximize the effectiveness of your branding through design yays and nays.